ABOUT THE COMPANY01. What’s the name of your company/product? 02. In which business sector does your company operate? e.g. nonprofit, healthcare, technology, etc.03. Describe your company’s business. 04. What products/services does your company offer? Describe them. Describe them.05. What channels does your company use to contact potential clients? Print ads, social media, web ads, direct, etc.06. Who are we talking to? Audience demographic, psychographic, and relevant behavioral information.07. What reactions are desired when your target audience meets your brand? 08. List brands competitive towards your brand (with links to their websites). Are they your direct competition? How do their actions affect your brand? Take into consideration direct/indirect and local/global competition. ABOUT THE PROJECT01. Project range. LogoLogo + Brand GuideFull Branding SystemRebrandingUpgrading Existing Logo02. Company or product name which will be a part of the logo? Include lower and uppercase letters03. Slogan/Tagline? Will the slogan will be a part of the logo or will it be optional?04. What style of logo? Word Mark (Organization name in a stylized type/font becomes the logo)Pictorial Mark (An image or shape that is easily recognizable is used to represent your business.)Abstract Mark (An abstract shape or symbol is used to convey the values of your business.)Letter Mark (Letters/initials from your business name are used to create a logo.)Emblem (Organization name enveloped by a pictorial element or shape.)Character (A character or mascot to represent your business.)No Preference (Designer’s choice)05. Main Mediums? Where will the logo be used? File formats, jpg, gif, png, eps, pdf, etc06. Logo Characteristics. Feminine, young, luxury, modern, playful, loud, refined, simple, subtle, masculine, mature, economical, classic, serious, quiet, complex, obvious, spatial, dynamic, retro, technical, futuristic.07. Logo Color. Preferred colors, colors to avoid?08. Mandatory Elements? Define any mandatory requirements or legal considerations including legal trademarks, copyrights09. Logos which you like or dislike? Why these? Explain briefly and provide URL.10. References and inspirations. List website addresses, which can be used as benchmarks or which reflect the way you imagine your project to look like.11. Desired date of completion? When would you like to see your brand launch? Specific key dates. MATERIALS NEEDED IN BRANDING SYSTEM01. Office Supplies. Business CardsLetterheadEnvelopesBindersNotebooksPensDocument TemplatesForms02. Promotional Materials. CatalogBrochureLeaflet/FlyerBillboardCupsT-ShirtsDoor HangersDecalsBags03. Brand Experience. Advertising CampaignWeb/InteractivePackagingTradeshow/EventEmail MarketingSocial MediaProduct LaunchesMobile MarketingVideo/Motion Graphics VerificationPlease enter any two digits *Example: 12This box is for spam protection - <strong>please leave it blank</strong>: