Communication BriefThe name of the Product/Service/Brand: *The message: *(please type the message you want the solution to convey/communicate)Objective(s): *(I.e. increasing awareness, increasing sale, improving brand image,...)Product benefit: Discriminator or competitive advantage: *What is the special quality which differentiations between your brand and others'?Place How accessible is your product? (i.e on the shelf, about to launch and ...)Pricing methods and strategies: Pricing methods and strategies: What is the basic situation of your brands price?EconomicSkimmingPenetrationPremium Please select the most used pricing strategy of your brand.PsycologicalPromotionalGeographicalCaptive ProductPremium Product Describe the pricing situationRadio Does the brand have a package?YesNo Please describe the packaging situation.Is there an identity or a guideline for the Brand? * YesNoOpen to suggestion Please describe the Identity situation.What are the values of the brand? What is the demographic segmentation(s) of the targeted audience? *A1A2B1B2C1C2D1D2UndecidedWhat is the age demographics of the targeted audience? *12-1725-3435-4445-5455-6465+UndecidedAudiences gender: MaleFemaleLGBTQUnisexAudience's most likely occupation(s): Audience's insight: How does the audience feel/think about the brand at the current moment?Media types to use: *Out of HomeBillboardBridgeStrawboardLamp postPosterIn-field activityPOSMPromotional standTVCDigital videoWeb and social media contentEditorial/PrintCatalog or BrochureGuerrillaNew media and contemporaryOtherIs it essential to create new medias? Do you prefer to assess the effectiveness of the solution with research? (Choosing research will increase effectiveness but will add extra costs)YesNoOpen to suggestionsOptimal time for presenting the first draft/idea? *How many days until the first presentation?Time for delivering the final work(s)? *How many days until the Launch of the solution?Is it necessary to create sample/Mock-ups/MVP? YesNoOpen to suggestionsOther things to consider: Name *Email *Phone *Text VerificationPlease enter any two digits *Example: 12This box is for spam protection - <strong>please leave it blank</strong>:
