About the project

Lotus Parsian Investment Bank visual identity design

Lotus is a widely-used element and it’s tricky to develop, because it’ll easily demonstrate a beauty Salon or a hand-cream. Our design for Lotus Parsian Investment Bank was based on the Brand’s already defined character, Bold, Transparent, and reliable. the overlapping two colors form a geometric rhythm which demonstrates the flower in an abstract language.

We also wanted to make something that makes later developments easy, and we tried to see how the identity will look like in few stationaries. 

All the credits go to Kaman creative team.